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How ConversionWise Generated $356,617 in Additional Monthly Revenue for Rest

The results

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$356,617 additional

revenue generated
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$3.3 increase

in revenue per session
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Enhanced

average order value (AOV)

Introduction

Solution Used:
Ongoing CRO and AB testing

Rest is a premium bedding brand focused on innovative cooling solutions that enhance sleep quality. Their flagship Evercool® line, which includes cooling comforters, sheet sets, and pillowcases, is designed to deliver unmatched comfort in warmer climates. Positioned as a technology-driven and customer-centric brand, Rest combines advanced materials with a sleek, modern design, differentiating themselves in the competitive bedding market.

Through their partnership with ConversionWise, Rest has optimized their online presence, improving user experience and boosting conversions, driving substantial growth and increasing their foothold in the market.

The challenges and our solutions

Challenges

Complex product presentation


Low conversion rates on key pages


Suboptimal cart experience


Limited social proof


Unclear value proposition for new users

Solutions

Simplified, benefit-driven product listings


Redesigned critical sections with clear USPs


Enhanced cart with clear USPs and improved upsell navigator


Integrated customer reviews and testimonials throughout the site


Improved messaging focusing on unique benefits and features

Key Takeaways

Iteration

Iteration

Importance of continuous, iterative optimization across multiple website areas
CRO

CRO

Significant impact of well-executed CRO strategies on both revenue and RPS
Data

Data

Value of data-driven decision making in e-commerce optimization
ConversionWise Liza Hudson headshot

Liza Hudson

Head of sales

GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Book discovery call now →
ConversionWise W iconConversionWise W icon
GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

Rated 4.9/5 by hundreds of conversion happy customers

Liza HudsonHead of salesarrow
Liza Hudson headshot
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