Solution Used:
Ongoing CRO and AB testing

The Cooking Guild, established in 2019, is a bespoke knife brand known as the “internet’s most viral knife brand.” They offer high-quality kitchen and BBQ knives, including the Nomad Series and Dynasty Series, as well as cookbooks and BBQ accessories.

Despite their viral success, the brand faced challenges with high drop-off rates and low engagement on key pages. By partnering with ConversionWise and leveraging targeted CRO strategies, such as simplifying user navigation and highlighting their unique offerings, we helped generate a $471,162 surge in monthly revenue, significantly boosting their online performance.