How we increased mobile conversions by 50% for health brand Free Soul

How ConversionWise Achieved a 50% Increase in Mobile Conversions for Free Soul

The results

50% increase

in mobile conversion rates

30% increase

in overall revenue per visitor

25% increase

in average order value

Introduction

Solution Used:
Ongoing CRO and AB testing

Free Soul, a leading brand in women’s health and nutrition, specializes in creating high-quality supplements and protein products tailored to women’s unique needs. As their eCommerce presence grew, they partnered with ConversionWise to optimize their entire online store, focusing on both mobile and desktop experiences.

Our team implemented a comprehensive CRO and AB testing strategy, refining everything from product pages to checkout flows. By improving user engagement, enhancing product clarity, and reducing cart abandonment, we’ve helped Free Soul achieve a 50% boost in conversions, a 30% increase in revenue per visitor, and a 25% rise in average order value.

Our ongoing collaboration continues to drive their eCommerce success.

The challenges and our solutions

The Challenges

Mobile Conversion Struggle

Despite 88.52% of users accessing the site via mobile devices, conversion rates were 30% lower compared to desktop.

Unclear Value Proposition

Key product benefits and unique selling points were not effectively communicated, especially on product pages.

Suboptimal Cart and Checkout

Customers faced uncertainty about shipping costs and subscription terms, leading to high cart abandonment rates.

Our Solutions

Mobile-First Redesign

Optimized product pages for mobile, improving layout and content presentation to boost engagement and conversions.

Enhanced Product Communication

Redesigned product pages with clear, benefit-driven content and improved visual hierarchy to highlight key selling points.

Streamlined Purchase Process

Improved cart page with clear subscription information and enhanced checkout flow with additional trust signals.

Key takeaways

Mobile optimization

Importance of mobile optimization in health and nutrition ecommerce

Benefit focused

Value of clear, benefit-driven product communication

Easy checkout

Impact of streamlined cart and checkout processes on conversion rates

ROI of 6 on the agency fee says it all.

"ConversionWise delivered an impressive 6x ROI on our agency fee in just 6 months. Their expertise has made CRO our number one growth lever. I've been so impressed with their work and results that I've expanded our engagement to include 5 of my clients. Highly recommend this smart, hardworking team."

Mehul

Free Soul

Liza Hudson

Head of sales

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What are you waiting for?

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Book discovery call now →

GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

Rated 4.9/5 by hundreds of conversion happy customers

Liza HudsonHead of sales

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