NutriPaw is a premium pet nutrition brand known for high-quality, natural products, looking to get more revenue out of its existing online traffic.

NutriPaw

Founded by

Connor Westbury

The challenge

What Was Holding Them Back.

What Was Holding Them Back

Challenge

01

Poor mobile experience

Key pages weren't optimised for mobile, creating a frustrating journey.

Challenge

02

Unclear cart value proposition

The benefit of checking out wasn't clear in the cart, causing drop-off.

Challenge

03

Ineffective homepage messaging

The homepage wasn't communicating key brand messages effectively.

THE approach

How We Diagnosed It.

We audited NutriPaw's mobile experience, cart and homepage messaging, and rebuilt each around clearer, more persuasive content.

01

Mobile-Optimised Redesign

Restructured key pages for a better mobile experience.

02

Cart Optimisation

Added key USPs and reinforcement messaging to the cart.

03

Clear Value Proposition

New homepage banner and benefit-driven bullet points.

the results

What Moved.

$77,703

In additional monthly revenue

The result of mobile, cart and homepage optimisation work.

Want Numbers Like These On Your Store?

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more work

More Case Studies.

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+6.84%

Conversion rate vs the one-time purchase page

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30%

Increase in overall conversion rate

How We Boosted Petsmont's AOV 33%

ready to book?

Ready For Results Like These?

Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.

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Oliver takes roughly 10–15 speaking engagements per year. Lead times of 2–3 months are preferred. Shorter timelines considered case-by-case.