Logo

How ConversionWise Generated $932,436 in Annual Revenue for Pet Nutrition Brand NutriPaw

The results

30% increase image

$77,703

In additional monthly revenue generated
25% increse

Increase

In conversion rates and revenue
mobile optimization icon

Optimized

User experience across key pages

Introduction

Solution Used:
Ongoing CRO and AB testing

At ConversionWise, we partnered with NutriPaw, a premium pet nutrition brand, to enhance their e-commerce performance. NutriPaw was already known for its high-quality, natural products but faced challenges in maximizing revenue from their online platform.

Our team implemented a series of strategic conversion rate optimizations, focused on streamlining the user experience, improving product page design, and creating compelling incentives for larger purchases.

As a result, NutriPaw saw a remarkable increase of $77,703 in monthly revenue, demonstrating the power of tailored CRO strategies for premium pet brands.

The challenges and our solutions

The Challenges

Poor Mobile Experience

Key pages weren’t optimized for mobile, leading to a frustrating user journey


Lack of Persuasive Content

The site didn’t engage users with compelling reasons to purchase


Unclear Cart Value Proposition

The benefits of checking out were not clear in the cart, causing drop-offs


Low Trust During Checkout

Insufficient trust signals led to hesitation during the purchasing process


Ineffective Homepage Messaging

The homepage didn’t effectively communicate key brand messages


Lack of Benefit-Focused Content

Product descriptions didn’t clearly highlight their value or benefits

Our Solutions

Mobile-Optimized Redesign

All Itch Page Redesign: Restructured content for better mobile experience


Persuasive Product Pages

Enhanced copywriting and design for increased persuasiveness on product pages


Cart Optimization

Cart Optimization: Added key USPs and reinforcement messages


Enhanced Cart Trust Signals

Improved clarity and trust signals in the cart


Clear Value Proposition

Homepage Iteration: Implemented new banner frame with clear value propositions


Benefit-Driven Content

Added benefit-driven bullet points to the homepage

Key takeaways

Mobile-First Design

Mobile-First Design

Importance of mobile-first design for product pages
Clear USPs

Clear USPs

Value of clear USPs and reinforcement messages in the cart
Benifit-Driven

Benifit-Driven

Impact of benefit-driven messaging on homepage engagement
Optimization

Optimization

Effectiveness of data-driven, iterative optimization across the user journey
ConversionWise Liza Hudson headshot

Liza Hudson

Head of sales

GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Book discovery call now →
ConversionWise W iconConversionWise W icon
GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

Rated 4.9/5 by hundreds of conversion happy customers

Liza HudsonHead of salesarrow
Liza Hudson headshot
ConversionWise W icon
CASE STUDIES

We've generated our clients billions since 2013

You could be our next success story