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How ConversionWise Added $3.2M+ in Annual Profit for Boom by Cindy Joseph

The results

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$3,296,000

projected annual revenue increase
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32% increase

in revenue per session (mega menu optimization)
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25% increase

in click-through rate to product pages (landing page redesign)

Introduction

Solution Used:
Ongoing CRO and AB testing

Boom by Cindy Joseph is a pro-age makeup and skincare brand, founded in 2010 by Ezra Firestone, that celebrates and enhances natural beauty for women aged 50 and above. With millions of products sold globally and generating over eight figures in annual revenue, Boom has become a leading voice in the pro-age movement.

By partnering with ConversionWise, Boom leveraged cutting-edge CRO strategies to optimize their e-commerce platform, streamline the user experience, and drive significant growth, further solidifying their position as a powerhouse in the beauty industry.

The challenges and our solutions

The Challenges

Inefficient Navigation

Users struggled to find popular products quickly and easily


Low Landing Page Engagement

Poor readability and user flow on essential landing pages


Suboptimal Product Detail Pages

Lack of persuasive elements and clear, actionable information


High Cart Abandonment

Users encountering friction during the checkout process


Low Collection Page Performance

Difficulty in discovering products and engaging effectively

Our Solutions

Optimized Mega Menu

Redesigned with bestsellers carousel and improved organization


Revamped Landing Page

Improved content structure, visual design, and mobile responsiveness


Enhanced Product Page

Added social proof, improved layout, and optimized product information


Streamlined Cart Page

Simplified design, added trust signals, and improved mobile layout


Improved Collection Pages

Added persuasive labels, social proof, and improved visual hierarchy

Key takeaways

Data

Data

Importance of data-driven decision making in e-commerce optimization
Targeting

Targeting

Value of understanding and catering to a specific target audience (women aged 50+)
Optimization

Optimization

Significance of continuous optimization and testing
Growth

Growth

Impact of small improvements compounding over time
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Trustpilot 5-star rating from
ConversionWise have made my brand a couple hundred grand in the first 4 months

"I have finally found an agency that I believe I'll be with for the rest of my career because they're that good! They're called ConversionWise by Oliver Kenyon, and these guys have made my brand a couple hundred grand in the first 4 months!"

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Ezra Firestone
Founder, Boom By Cindy Joseph
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Liza Hudson

Head of sales

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GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

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