Landing pages that increased conversion rates from 2% to 7% for PuraU

How ConversionWise Increased PuraU’s Conversion Rate from 2% to 7%

The results

250% increase

in overall conversion rate

Significant boost

in customer engagement

Higher retention rates

thanks to improved UX/UI

Introduction

Solution Used:
Landing Page Design & Optimization

PuraU is an evidence-based health and wellness brand specializing in scientifically formulated solutions for acne and gut health. Targeting the root causes of skin issues through gut microbiome balance, PuraU offers natural, clinically-backed programs that deliver long-lasting results. With a focus on transforming skin from the inside out, the brand has positioned itself as a leader in the natural acne treatment market, supported by ARTG-listed products and a strong commitment to customer satisfaction.

Despite having premium products, PuraU struggled to maximize their online conversions. Our team implemented highly optimized landing pages, focusing on user engagement, social proof, and clear calls-to-action.

By addressing these key areas and creating a more compelling user experience, we were able to increase PuraU’s conversion rate from 2% to an impressive 7%. This transformation resulted in significant growth for the brand’s online revenue and overall market presence.

The before and after transformations

Before

Unfocused Headlines

Generic headlines didn’t address specific user pain points.

Lack of Social Proof

Minimal customer testimonials reduced overall trust

Weak CTAs

Unclear calls-to-action led to lower conversion rates

No Urgency

The absence of urgency caused hesitation in purchasing

Poor Visuals

Unappealing visuals made the brand less relatable

After

Targeted Headlines

Specific headlines addressed user pain points, capturing interest

Strong Social Proof

Prominent testimonials and reviews built customer credibility

Compelling CTAs

Clear, strong calls-to-action encouraged immediate action

Urgency and Incentives

Urgency elements and incentives drove quicker decisions

Engaging Visuals

Improved visuals made the brand more relatable and appealing

Key takeaways

Targeted Messaging

Tailored headlines resonated with PuraU's audience, addressing key pain points

Social Proof

Adding clear testimonials and reviews built trust and increased conversions

Compelling CTAs

Clear calls to action encouraged faster decision-making and improved urgency

Boosted our conversion rate from 2% to 7%

"I can't believe how these changes made such a difference. ConversionWise's design and audit services transformed our performance. We saw our conversion rate jump from 2% to 7%, which has had a massive impact on our bottom line."

Reever Botha, Founder

ParaU

Liza Hudson

Head of sales

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What are you waiting for?

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GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

Rated 4.9/5 by hundreds of conversion happy customers

Liza HudsonHead of sales

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