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How ConversionWise Drove a $286,348 Monthly Revenue Uplift for G FUEL

The results

30% increase image

$286,348

In additional revenue generated
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Streamlined

User experience across collection pages and PDPs
25% increse

Significant

Increase in conversion rates and average order value

Introduction

Solution Used:
Ongoing CRO and AB testing

G FUEL isn’t just another energy drink – it’s the official energy drink of esports and the fuel of choice for gamers worldwide. With a passionate fan base, celebrity endorsements, and flavors inspired by popular games and creators, G FUEL stands at the intersection of gaming culture and performance-boosting nutrition.

As a brand heavily embedded in the gaming community, G FUEL needed to refine its e-commerce strategy to better serve its audience, improve conversion rates, and streamline the purchase journey, ultimately driving significant revenue growth through targeted CRO strategies.

The challenges and our solutions

The Challenges

Complex Purchase Process

Too many steps to purchase for loyal customers


Low Product Page Conversions

Product pages weren’t converting visitors effectively


Poor PDP Experience

The product detail pages didn’t provide an optimal user experience


High Checkout Hesitation

Customers lacked motivation and perceived high risk during checkout


Inefficient User Flow

Collection pages and PDPs offered a disjointed user journey


Low AOV

Customers weren’t spending enough per order

Our Solutions

Quick Add to Car

Introduced “Add to Cart” buttons directly on collection pages for faster purchases


Enhanced PDP Content

Revamped above-the-fold content with social proof and strong CTAs


Optimized PDPs

Focused on user experience improvements leveraging the primacy effect


Improved Checkout Trust

Added USPs, benefits, and security badges to reduce perceived risk


Streamlined User Flow

Refined the journey across collection pages and PDPs for efficiency


AOV Boosting Optimizations

Implemented targeted strategies to increase average order value

Key Takeaways

Loyalty

Loyalty

Importance of reducing purchase friction for loyal customers
Credibility

Credibility

Value of social proof and clear CTAs in driving conversions
Reassurance

Reassurance

Impact of addressing customer concerns and highlighting benefits during checkout
Optimization

Optimization

Effectiveness of data-driven, targeted optimizations across the user journey
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Trustpilot 5-star rating from
ConversionWise helped G Fuel dramatically increase their profit per visitor

"The guys at ConversionWise are my go-to for all things CRO and landing pages. ConversionWise helped G Fuel dramatically increase their profit per visitor and are a real pleasure to work with."

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Nick Lac
Marketing Executive, at G FUEL
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Liza Hudson

Head of sales

GET STARTED NOW

What are you waiting for?

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GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

Rated 4.9/5 by hundreds of conversion happy customers

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