$337,203+ generated in new monthly revenue for lifestyle clothing brand Sullen Art

How ConversionWise Generated $337,203 in Monthly Revenue for Sullen Art Co.

The results

$337,203

in additional revenue generated

Improved

navigation and product discovery

Increased

Average Order Value (AOV)

Introduction

Solution Used:
Ongoing CRO and AB testing

At ConversionWise, we’ve been working closely with Sullen Art Co., a lifestyle clothing brand known for its unique, tattoo-inspired designs. When we began collaborating, Sullen Art faced significant challenges in scaling their online sales, including complex navigation that hindered product discovery and a low average order value (AOV).

Our team has implemented strategic CRO changes, focusing on simplifying the customer journey, improving filters, and creating incentives that boost both engagement and conversions.

The ongoing collaboration continues to produce impressive monthly revenue increases and enhanced customer satisfaction.

The challenges and our solutions

The Challenges

Complex navigation structure

Customers struggled to easily browse through the site due to an overly complicated menu

Difficulty in finding popular products

Key, high-demand items were not easily discoverable

Inefficient product discovery

Browsing for items across categories felt cumbersome and inefficient

Low Average Order Value (AOV)

Customers often checked out with fewer items or smaller orders

Lack of incentives for larger purchases

There were no clear rewards for buying more

Poor product categorization

Products weren’t organized in a user-friendly way

Our Solutions

Mega Menu Redesign

Simplified, more visual, and descriptive design

Mega Menu Optimization

ABC test with best sellers sliding at the top of mega menu

Filters at Collection

Automatically sorted by Best-sellers; Added star ratings and filter tags

Cart Free Gifts Threshold

Implemented tiered spending thresholds with increasing rewards

Tiered Rewards

Free shipping, sticker sets, gift cards, and product bundles at different spend levels

Filter Tags

Added specific filter tags (Best Sellers, New Drops, Premium T-shirts, Standard T-shirts)

Key takeaways

Analytics

Importance of data-driven decision making in e-commerce optimization

Navigation

Value of simplifying navigation and enhancing visual appeal

Personalization

Impact of personalized product discovery features

Incentives

Effectiveness of tiered reward systems in increasing AOV

Liza Hudson

Head of sales

GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Book discovery call now →

GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

Rated 4.9/5 by hundreds of conversion happy customers

Liza HudsonHead of sales

CASE STUDIES

We've generated our clients billions since 2013

You could be our next success story