How we achieved a 125% increase in mobile conversion rate for Good Life

How ConversionWise Boosted Good Life’s Mobile Conversions by 125%

The results

125% Increase

in mobile conversion rate

2% to 4.5%

in website boost in e-commerce performance

Higher Revenue

potential due to improved conversion rates

Introduction

Solution Used:
Landing Page Design & Optimization

Goodlife Competitions, a company specializing in luxury prize draws and competitions, partnered with ConversionWise to enhance their e-commerce performance, particularly focusing on their mobile conversion rates from social media traffic.

Our team concentrated on optimizing the mobile user experience, streamlining the entry process for competitions, and enhancing the visual appeal of their landing pages to better engage users coming from social media platforms like Facebook.

Through this strategic optimization, we helped Goodlife Competitions achieve a remarkable 125% improvement in their mobile conversion rate, boosting it from 2% to 4.5%. This significant increase in conversion rate has positioned the company for market leadership and scalable growth.

The before and after transformation

Before

Cluttered Layout

Complex presentation overwhelmed potential entrants.

Unclear Value Proposition

Vague messaging about competition benefits.

Limited Visual Appeal

Poor showcase of the prize on offer.

Lack of Trust Signals

Insufficient proof of legitimacy and previous winners.

Complex Entry Process

Complicated or unclear steps to enter the competition.

After

Streamlined Design

Clean, mobile-optimized layout improved user experience.

Clear Call-to-Action

Prominent "ENTER NOW" button encouraged participation.

Enticing Prize Visualization

High-quality image of Range Rover highlighted the prize.

Enhanced Credibility

Trustpilot rating and winner testimonials built trust.

Simplified Entry Form

Easy-to-use form with minimal fields for quick entry.

Key Takeaways

Mobile-First Optimization

Importance of focusing on mobile user experience for social media traffic

Significant Impact

Even small improvements in conversion rates can lead to substantial business growth

Scalable Solutions

Value of partnering with CRO experts for ongoing optimization and scaling

Social Media Integration

Tailoring landing pages for traffic from specific social platforms

They took our conversion rate from 2% to 4.5%

"I run an e-commerce business with a significant spend on social media channels such as Facebook. These guys are excellent! 95% of our traffic is mobile. They took our conversion rate from 2% to 4.5%, which if you know anything about e-commerce... is MASSIVE! We are now scaling to become the market leader in our sector in 2020. We have these guys & girls building out multiple pages for us and they will be part of our ongoing strategy."

Charlie Chadd, Founder

Goodlife+

Liza Hudson

Head of sales

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GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

Rated 4.9/5 by hundreds of conversion happy customers

Liza HudsonHead of sales

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