How we boosted Petsmonts conversion rate by 30% and their AOV by 33%

How ConversionWise Boosted Petsmont’s Conversion Rate by 30% and Their AOV by 33%

The results

30% increase

in overall conversion rate

33% boost

in average order value (AOV)

25% improvement

in overall revenue per visitor

Introduction

Solution Used:
Landing Page Design & Optimization

Petsmont, a brand dedicated to providing all-natural, USDA organic pet care products, engaged ConversionWise to help improve their digital sales by designing high-converting landing pages.

Focusing on their core offerings — organic pet supplements and skincare — we crafted optimized landing pages that effectively communicated product benefits, leveraged compelling visuals, and incorporated persuasive calls-to-action.

These landing pages significantly enhanced user engagement and purchasing decisions, resulting in a 30% increase in their conversion rate and a 33% boost in average order value.

Our design-driven approach helped Petsmont realize substantial growth without ongoing CRO efforts.

The before and after transformation

Before

Unclear Product Benefits

Generic product pages didn't highlight key benefits

Insufficient Social Proof

Limited social proof reduced customer trust

Simple Pricing Structure

Basic pricing structure led to lower average order value

No Purchase Urgency

Lack of urgency in purchasing process

Cluttered Design

Cluttered design made key information hard to find

After

Health-Focused Headlines

Targeted headlines addressed specific pet health concerns

Increased Credibility

Prominent customer ratings and reviews built credibility

Boosted AOV with Bundles

Subscription options and bundle deals increased AOV

Urgency-Driven Offers

Time-limited offers and stock indicators drove quick decisions

User-Friendly Design

Clean, intuitive layout enhanced user experience

Key takeaways

Improved Communication

Clarifying the product's benefits resonated with pet owners’ specific needs.

Enhanced Social Proof

Prominent reviews built trust and credibility.

Urgency Elements

Strategic scarcity and time-sensitive offers drove faster decisions.

20-30% boost in conversion and 33% increase in AOV

"We are seeing a 20-30% boost in conversion so far, and our AOV has shot from $45 to $60+. For us, this means we just went from losing money on every new customer to actually making some! Game-changer. I suspect we'll work again together, and I wanted to thank you and I hope you can pass my thank you along to the people who worked on our project."

Leo Roux, Founder

Petsmont

Liza Hudson

Head of sales

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GET STARTED NOW

What are you waiting for?

These kinds of uplifts are one free discovery call away.

Liza, our head of sales, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Book your free discovery call now

Rated 4.9/5 by hundreds of conversion happy customers

Liza HudsonHead of sales

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