4 min read
Landing Pages
Noobru makes brain supplement drinks, and partnered with ConversionWise to improve how its funnels and product pages converted online.

Noobru

Founded by
Martyn Cook
The challenge

What Was Holding Them Back.

What Was Holding Them Back

Challenge
01

Complex product information

Overwhelming ingredient and benefit detail buried the message.
Challenge
02

Limited social proof

Not enough evidence of product effectiveness and user satisfaction.
Challenge
03

Unclear purchase path

A complicated buying process was putting customers off.
THE approach

How We Diagnosed It.

We audited Noobru's funnels end to end, from product presentation through to checkout, and rebuilt around a simpler, more visually structured journey.

01
Simplified Product Presentation

Clear, concise focus on key ingredients and benefits.

02
Structured Visual Layout

Rebuilt hierarchy around product imagery, benefits and CTAs.

03
Enhanced Social Proof

Added testimonials, media features and scientific backing.

04
Streamlined Purchase Process

Cut buying down to an easy 3-step flow with prominent CTAs.

the work

What We Shipped.

Over 90 days we redesigned and rebuilt the highest-impact surfaces across the site.

No items found.
the results

What Moved.

Over 12 months, the programme produced compounding wins across traffic, engagement, and revenue. The headline number — $3.2M+ in additional annual profit — came from continuous iteration on what was already working.

40%

Increase in funnel conversion rate
The headline number from the redesigned funnel and product pages.
We were blown away by the results! We actually saw a 40% improvement in the conversion rate of our funnels! Which for us was massive!
Martyn Cook
Founder, Noobru

Want Numbers Like These On Your Store?

A free 30-minute call. We'll tell you where we'd start.
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ready to book?

Ready For Results Like These?

Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.

Oliver takes roughly 10–15 speaking engagements per year. Lead times of 2–3 months are preferred. Shorter timelines considered case-by-case.