ABOUT CONVERSIONWISE

13 Years. 4,000+ Brands. 
One Obsession, Conversion.

We started in 2013 as Landing Page Guys. Since then we've built the frameworks now used by millions of Shopify stores, hosted the first Conversion Rate Conference, launched the first CRO academy, and kept doing what we started with, obsessing over what happens after the click.

Headquartered in England. Offices in Serbia and South Africa. 70+ obsessed humans.
OUR STORY

We Started In A Back Room.
We Never Stopped.

In 2013, Andy and I started Landing Page Guys from a back room in Bristol. We weren't trying to build an agency, we were trying to fix one problem: most brands were spending fortunes sending people to pages that couldn't convert. Thirteen years later, we've done it for over 4,000 brands, built over 8,000 pages, and designed more landing pages than anyone else on the planet.

Andy and I couldn't be more different. What I'm good at, he's bad at. What I'm bad at, he's very good at. That's why we've worked and why ConversionWise has kept evolving. We rebranded from Landing Page Guys in 2021 because the scope had grown beyond pages. But the obsession never changed. Every framework we've built, every conference we've held, every book we've written, every line of Optimo we've trained, it's all the same thing. Helping brands turn traffic into profit. That's still the only thing we care about.
- Oliver Kenyon, Founder
“We fathered many of the conversion design
frameworks used by millions of stores today.
We're still building the next ones.”
MEET THE FOUNDERS

The Two Humans Behind Everything.

Oliver Kenyon

Founder & CEO
20+ years in ecommerce, 13 years specifically in CRO. Personally worked with over 4,000 brands, pioneered conversion frameworks now used across millions of sites, and built ConversionWise into Europe's highest-rated CRO agency. Spoken at Affiliate World, Affiliate Summit, Performance In, DTC Club, and dozens of other stages worldwide.

Andy Haskins

Co-Founder & COO
Co-founded ConversionWise in 2013 alongside Oliver. Runs operations, technical strategy, and the data infrastructure that powers how the agency works today. If Oliver is the voice of the company, Andy is the engine behind it.
THE TRACK RECORD

13 Years Of Firsts.

We haven't just done the work. We've shaped how the industry does the work.

THE CULTURE

13 Years In, Still Obsessed.

We don't run this like a job. We run it like a 13-year project we can't stop working on. Here's the team that makes it real, across three offices and 15+ countries.

Oliver Kenyon

Co-Founder & CEO

Andy Haskins

Co-Founder & COO

Alex Beresford

Head of Client Success

Liza Hudson

Head of Sales

Stefan Zivanov

Head of Development

Jack Innes

Head of Design

Michael Hope

Head of Operations

Rezwan Kabir

Head of Products

Alex Betts-Charalambous

Head of Relationships
inside conversionwise

How we work.

Bristol, England

Headquarters

Engine Shed, Station Approach, Bristol BS1 6Q
Novi Sad, Serbia

Development & Design

Engine Shed, Station Approach, Bristol BS1 6Q
Cape Town, South Africa

Strategy & Success

Engine Shed, Station Approach, Bristol BS1 6Q
THE CONVERSIONWISE GROUP

Three Products.
One Obsession.

ConversionWise is the agency. It's also the parent of two other products we've built for the CRO industry.

ConversionWise Agency

The post-click growth agency for Shopify brands. 4,000+ brands served.

Conversion Rate Academy

The first structured CRO training programme. Over 10,000 students.

Surge Theme

The first conversion-led Shopify theme, built on 13 years of test data.
READY TO BOOK?

Want To Work With The Team
Behind It?

Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.

Book Your Free Discovery Call
4.9★ Trustpilot · 343+ five-star reviews · No pitch deck. Just clarity.