Weekly essays, playbooks, and case study breakdowns on what actually moves revenue after the click. From the team that's worked with 4,000+ Shopify brands.
Written by Oliver Kenyon
Founder, ConversionWise
13 Years In CRO 4,000+ Shopify Brands
WHAT YOU GET
Every Monday. 3 Minutes. Worth The Read.
Post-Click Growth
The category beyond CRO. How brands turn traffic into profit by fixing what happens after the click. Practical frameworks, real case studies from 4,000+ brands.
Conversion Design
The frameworks Oliver pioneered that are now used across millions of Shopify stores worldwide. How to design pages that sell before they're tested.ed.
AI + Human CRO Skillset
Why AI alone doesn't drive growth, and what 13 years of data taught Oliver about directing it properly. Timely, forward-looking, honest.
8 Figure Ecommerce Growth
Lessons from working with 4,000+ brands over 13 years. What separates the stores that scale from the ones that stall.
The Future Of CRO
Where testing is going, where AI fits, and what agency models will look like in the next 3–5 years. Industry analysis from someone inside the market.
Founder Stories
Oliver's personal journey — from Landing Page Guys in a Bristol back room to a 70+ person agency across three continents. Keynote or podcast format.
browse by category
Browse by category.
CRO Fundamentals
Core CRO concepts, conversion psychology, trust, social proof, conversion design, value propositions, and foundational optimisation principles.
cro-fundamentals
Landing Page Design
Landing page structure, hero sections, CTAs, forms, copywriting, mobile layouts, page types, and page-level best practices.
landing-page-design
A/B Testing & Experimentation
A/B testing, split testing, experiment planning, CRO test prioritisation, research, data collection, and optimisation workflows.
ab-testing-experimentation
Case Study Breakdowns
Page audits, practical examples, real landing page reviews, product page reviews, and brand or funnel breakdowns.
If something in one of these posts applies to your store, we'd love to talk. Book a free 30-minute discovery call. We'll tell you where we'd focus first.
