Your whole store, rebuilt around 13 years of conversion data, thousands of tests, and the design frameworks we've built that hundreds of millions of Shopify stores now use.
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Here's what that usually looks like.
Flat CVR, soft AOV, rising CAC. The design doesn't match what the business actually needs from it.
They all say it. None of them show you the data behind the decisions. You're buying mood boards, not revenue.
Premium themes look clean. They're built for aesthetics and usability, not performance. No conversion frameworks, no trust architecture, no anatomy that actually sells.
Every page, every template, every flow. Rebuilt from the ground up around the data that matters.
Most agencies redesign from a mood board. We redesign from your GA4, your heatmaps, your customer research and 13 years of patterns across 4,000 brands.
We audit your current store, analyse your data, interview your customers, and map where revenue is being lost. Optimo accelerates the pattern recognition, our strategist makes the call on what matters most.
We design the full site around the findings. Every template decision, hero structure, PDP anatomy, collection layout, cart flow, grounded in data and the frameworks we've proven across thousands of brands. Designs walked through live with your team, iterated collaboratively.
Our developers ship it. Clean Liquid, fast performance, full QA. Built on Shopify or Shopify Plus, headless if it's right for your brand. Every template performance-tested before launch.
Go live. Full walkthrough. Everything documented. If you want ongoing optimisation, testing, and iteration afterwards, we roll straight into a growth retainer. If not, you've got a site built to perform.
Every build is run by a dedicated pod. Five roles. One shared goal, revenue.
"We were blown away by the results. We saw a 40% improvement in the conversion rate."
Depends entirely on scope. Some brands need three templates redesigned. Others need thirty. We scope the timeline on your discovery call, honestly, with no padding.
We specialise in Shopify and Shopify Plus, yes. Most of our work is on that stack. If you're on a different platform and want to move to Shopify as part of the redesign, we'll handle that, but we don't lead with migration as a service.
That's fine. For brands with minimal data, the redesign leans fully on 13 years of conversion design frameworks and the patterns we've proven across 4,000 brands. For brands with strong data, we layer that on top. Either way, you get a site built to perform.
Strategy, data analysis, customer research where relevant, design, copy, development, QA, launch. Every template in scope is redesigned and rebuilt. Scope shaped on the discovery call based on your store and your priorities.
Launch isn't the end of the work. You can take the site and run it yourself, or move into a growth retainer where we keep optimising, testing, and iterating continuously. Most clients choose the retainer path because the biggest wins come from compounding over time.
Both. Some brands want a single redesign project with a defined scope and end date. Others rebuild pages continuously across a retainer because they have a large catalogue and ongoing needs. We'll recommend the right structure on your discovery call.
Book a free 30-minute discovery call. We'll review your current store, tell you what we'd redesign first, and walk you through what the project would look like.
