4 min read
Landing Pages
SketchWow is a desktop app that turns ideas into hand-drawn-style visuals — flowcharts, process maps, org charts and infographics that look sketched rather than corporate. It sells to consultants, trainers, educators and marketers who need visuals but aren't designers, on a one-time licence rather than a subscription.

SketchWow

The challenge

What Was Holding Them Back.

What Was Holding Them Back

Challenge
01

Low Differentiation

The page never showed how SketchWow differed from competing diagram tools.
Challenge
02

Unclear Value

It listed features without explaining why they beat the alternatives.
Challenge
03

Purchase Hesitation

Ease of use, one-time pricing and the hand-drawn style weren't obvious.
THE approach

How We Diagnosed It.

The programme ran as a series of A/B tests on the landing page, each winner compounding on the last. The clearest of them — a competitor comparison — is the one worth walking through in full.

01
Added Comparison Section

A side-by-side table against typical diagramming software, high on the page.

02
Highlighted Real Benefits

Led on ease of use, one-time pricing, visual style and AI features — not feature lists.

the work

What We Shipped.

Over 90 days we redesigned and rebuilt the highest-impact surfaces across the site.

No items found.
the results

What Moved.

+$156,000

Additional monthly revenue
The compound of every winning test across the programme.

+$15,600

From the comparison test alone
$187,200 a year from one change, isolated and measured.

+12%

Conversion rate, featured test
With checkout completion up 12% and add-to-cart up 10%.
"Putting the comparison on the page did what months of feature copy could not. People stopped leaving to go and check the alternatives."

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Ready For Results Like These?

Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.

Oliver takes roughly 10–15 speaking engagements per year. Lead times of 2–3 months are preferred. Shorter timelines considered case-by-case.