4 min read
CRO
Rest is a premium bedding brand built around its Evercool line of cooling comforters, sheets and pillowcases, positioned as a technology-driven, customer-centric brand.

Rest

Founded by
Rick Louie
The challenge

What Was Holding Them Back.

What Was Holding Them Back

Challenge
01

Complex product presentation

Product information wasn't presented clearly enough to convert.
Challenge
02

Suboptimal cart experience

The cart wasn't giving customers a clear reason to complete checkout.
Challenge
03

Unclear value proposition for new users

First-time visitors weren't getting a clear read on what made Rest different.
THE approach

How We Diagnosed It.

We audited product presentation, cart experience and new-visitor messaging, then rebuilt each around clearer USPs and stronger social proof.

01
Simplified Product Listings

Benefit-driven product listings in place of complex presentation.

02
Redesigned Critical Sections

Clear USPs added across key pages.

03
Enhanced Cart

Clear USPs and an improved upsell navigator in the cart.

04
Integrated Reviews

Customer reviews and testimonials added throughout the site.

the work

What We Shipped.

Over 90 days we redesigned and rebuilt the highest-impact surfaces across the site.

No items found.
the results

What Moved.

Over 12 months, the programme produced compounding wins across traffic, engagement, and revenue. The headline number — $3.2M+ in additional annual profit — came from continuous iteration on what was already working.

$356,617

In additional monthly revenue
Delivered through the combined product, cart and messaging work.

$3.30

Increase in revenue per session
A direct measure of the uplift across the optimised journey.

Want Numbers Like These On Your Store?

A free 30-minute call. We'll tell you where we'd start.
Book Your Free Discovery Call
more work

More Case Studies.

More brands we've worked with in Beauty & Skincare.

$286,348
In additional monthly revenue generated

How We Drove $286K Monthly For G FUEL

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1.6% -> 9.52%
Overall conversion rate

How We 6x'd Hyper Creative's Conversion Rate

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ready to book?

Ready For Results Like These?

Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.

Oliver takes roughly 10–15 speaking engagements per year. Lead times of 2–3 months are preferred. Shorter timelines considered case-by-case.