The Cooking Guild is a bespoke knife brand known as the internet's most viral knife brand, selling premium kitchen and BBQ knives alongside cookbooks and BBQ accessories.

The Cooking Guild

Founded by

Hugh Rees

The challenge

What Was Holding Them Back.

What Was Holding Them Back

Challenge

High drop-off rates

Collection pages were losing a significant share of visitors before conversion.

Challenge

Under-promoted high-ticket items

Premium products weren't being surfaced effectively.

Challenge

Low value perception

Customers weren't seeing enough value in the product bundles.

THE approach

How We Diagnosed It.

We audited collection page drop-off and bundle performance, then rebuilt navigation, promotion and social proof around what was actually driving hesitation.

Simplified User Experience

Improved navigation and product discovery across the site.

Focused High-Ticket Promotions

Redirected the announcement bar to highlight high-ticket bundles.

Incentivised High-Ticket Sales

Added a free ebook offer on high-ticket product pages for BBQ buyers.

Enhanced Bundle Reviews

Redesigned the review section on bundle product pages for better visibility.

the work

What We Shipped.

Over 90 days we redesigned and rebuilt the highest-impact surfaces across the site.

No items found.

the results

What Moved.

Over 12 months, the programme produced compounding wins across traffic, engagement, and revenue. The headline number — $3.2M+ in additional annual profit — came from continuous iteration on what was already working.

$471,162

In additional monthly revenue

Driven by the combined navigation, promotion and bundle work.

70%

Reduction in collection page drop-off

The direct result of the simplified navigation and product discovery.

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more work

More Case Studies.

More brands we've worked with in Beauty & Skincare.

$286,348

In additional monthly revenue generated

How We Drove $286K Monthly For G FUEL

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1.6% -> 9.52%

Overall conversion rate

How We 6x'd Hyper Creative's Conversion Rate

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Ready For Results Like These?

Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.

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