What Was Holding Them Back
We audited Free Soul's store end to end, benchmarking mobile against desktop performance and mapping where subscription and shipping confusion was costing conversions in the cart.
Rebuilt product page layout and content hierarchy specifically for mobile engagement.
Rewrote product pages around clear, benefit-driven copy and visual hierarchy.
Clarified subscription terms in the cart and added trust signals to checkout.
Over 12 months, the programme produced compounding wins across traffic, engagement, and revenue. The headline number — $3.2M+ in additional annual profit — came from continuous iteration on what was already working.
ConversionWise delivered an impressive 6x ROI on our agency fee in just 6 months. Their expertise has made CRO our number one growth lever. I've been so impressed with their work and results that I've expanded our engagement to include 5 of my clients. Highly recommend this smart, hardworking team.
More brands we've worked with in Beauty & Skincare.
Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.
