What Was Holding Them Back
The cart drawer is the last place a buyer changes their mind, and this one was working against itself — three CTAs competing, a countdown timer undermining the offer. We tested taking things out rather than adding more.
Cut the countdown timer so the genuine offer could stand on its own.
Replaced three competing CTAs with one clear recommendation and a single action.
Cleaned up the tiered free-shipping and gift UI so the reward path reads at a glance.
"We were nervous about removing the countdown timer — everyone tells you urgency sells. The data said the opposite, and the numbers went up once it came off."
Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.
