4 min read
CRO
OrthoFlexx sells orthopaedic arch-support insoles engineered not to collapse under bodyweight — the failure point of the softer insoles it competes with. Customers come to it for plantar fasciitis, flat feet and overpronation, and for the knee, hip and back pain that follows. The brand runs at over $500,000 in monthly revenue.

OrthoFlexx

Founded by
André Barbosa
The challenge

What Was Holding Them Back.

What Was Holding Them Back

Challenge
01

Value Not Landing

A strong product with real proof, but the site wasn't communicating it.
Challenge
02

No Structured Method

They needed a data-driven testing approach, not a redesign built on opinions.
Challenge
03

High Stakes At Scale

At $500K+ monthly revenue, even small changes carried real risk.
THE approach

How We Diagnosed It.

At this revenue, guesswork is expensive. We ran a structured test programme where every change had to prove itself on live traffic before it shipped — including the one that worked by taking something away.

01
Removed The Live Chat

Testing showed live chat was hurting performance; removing it stopped ~$28K/month in losses.

02
Clearer Value Communication

Rebuilt messaging across the journey so visitors understood the product immediately.

03
Better UX And UI

Removed friction across the customer journey and tightened the interface.

04
Higher-Converting Landing Pages

Launched new landing pages that beat the existing ones head to head.

the work

What We Shipped.

Over 90 days we redesigned and rebuilt the highest-impact surfaces across the site.

No items found.
the results

What Moved.

+$1.2M

Additional annual revenue
Roughly $100,000 a month across the programme.

+26%

Revenue per visitor
$3.90. The same traffic, worth a quarter more.

+17%

Conversion rate
3.06%, with average order value up 1.9% alongside it.
"After more than eight months working together, ConversionWise has helped us build a website that doesn't just look more professional, it performs better. Every improvement is validated through testing and every decision is supported by data."
André Barbosa
Founder & CEO

Want Numbers Like These On Your Store?

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more work

More Case Studies.

More brands we've worked with in Health & Wellness.

+6.58%
Conversion rate (97.3% confidence)

How We Lifted ARTUVATE's Conversion Rate 6.58%

Learn More
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