What Was Holding Them Back
We audited navigation, homepage messaging and average order value, using customer survey data to guide what changed.
Redesigned with more descriptive categories, tested with and without imagery.
New hero imagery based on survey data showing most buyers have straight hair, plus a USP bar.
Spending thresholds with escalating rewards to lift AOV.
Over 12 months, the programme produced compounding wins across traffic, engagement, and revenue. The headline number — $3.2M+ in additional annual profit — came from continuous iteration on what was already working.
I have finally found an agency that I believe I'll be with for the rest of my career because they're that good! They're called ConversionWise by Oliver Kenyon, and these guys have made my brand a couple hundred grand in the first 4 months!
More brands we've worked with in Beauty & Skincare.
Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.
