4 min read
Landing Pages
Petsmont makes all-natural, USDA organic pet care products, focused on organic supplements and skincare for pets.

Petsmont

Founded by
Leo Roux
The challenge

What Was Holding Them Back.

What Was Holding Them Back

Challenge
01

Unclear product benefits

Generic product pages didn't highlight what made the products worth buying.
Challenge
02

Insufficient social proof

Limited proof points were holding back customer trust.
Challenge
03

No purchase urgency

Nothing in the buying process encouraged a faster decision.
THE approach

How We Diagnosed It.

We designed new landing pages from the ground up, focused on communicating product benefits clearly and giving customers a reason to buy now.

01
Health-Focused Headlines

Targeted headlines addressing specific pet health concerns.

02
Increased Credibility

Prominent customer ratings and reviews built trust.

03
Boosted AOV with Bundles

Subscription options and bundle deals to lift order value.

04
Urgency-Driven Offers

Time-limited offers and stock indicators to drive faster decisions.

the work

What We Shipped.

Over 90 days we redesigned and rebuilt the highest-impact surfaces across the site.

No items found.
the results

What Moved.

Over 12 months, the programme produced compounding wins across traffic, engagement, and revenue. The headline number — $3.2M+ in additional annual profit — came from continuous iteration on what was already working.

30%

Increase in conversion rate
Delivered by the new landing pages alone, without ongoing CRO.

33%

Boost in average order value
AOV moved from $45 to over $60.
We are seeing a 20-30% boost in conversion so far, and our AOV has shot from $45 to $60+. For us, this means we just went from losing money on every new customer to actually making some! Game-changer.
Leo Roux
Founder, Petsmont

Want Numbers Like These On Your Store?

A free 30-minute call. We'll tell you where we'd start.
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more work

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In additional monthly revenue generated

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Overall conversion rate

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ready to book?

Ready For Results Like These?

Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.

Oliver takes roughly 10–15 speaking engagements per year. Lead times of 2–3 months are preferred. Shorter timelines considered case-by-case.