4 min read
Landing Pages
Let's Explore specialises in VR and AR travel and exploration tools, helping people experience destinations and learning content immersively.

Let's Explore

Founded by
Martin Higginson
The challenge

What Was Holding Them Back.

What Was Holding Them Back

Challenge
01

Overwhelming presentation

Complex product presentation was overwhelming visitors.
Challenge
02

Limited showcase

The pages didn't demonstrate what the AR/VR experience actually looked like.
Challenge
03

Vague claims

Generic educational claims lacked the specifics buyers needed.
THE approach

How We Diagnosed It.

We rebuilt Let's Explore's landing pages around a clearer visual showcase of the product, with concrete outcomes and flexible pricing to match how different buyers wanted to purchase.

01
Clear Visual Showcase

Simplified presentation to make the product easier to understand at a glance.

02
Immersive Experience Previews

Previews that highlighted the unique AR/VR experience itself.

03
Defined Learning Outcomes

Concrete outcomes in place of vague educational claims.

04
Flexible Pricing Options

Multiple package options to suit different buyers.

the work

What We Shipped.

Over 90 days we redesigned and rebuilt the highest-impact surfaces across the site.

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the results

What Moved.

Over 12 months, the programme produced compounding wins across traffic, engagement, and revenue. The headline number — $3.2M+ in additional annual profit — came from continuous iteration on what was already working.

$100,000+

Additional monthly revenue
Delivered in the first month after the new landing pages went live.

25%

Increase in overall conversion rate
A direct result of the clearer visual showcase and pricing options.

20%

Improvement in average order value
From the flexible package structure introduced on the new pages.
We implemented their designs. This resulted in an additional $100,000+ uplift in front end revenue in the first month alone! ConversionWise's expertise in optimizing our digital experience has transformed our business.
Martin Higginson
CEO, Let's Explore

Want Numbers Like These On Your Store?

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more work

More Case Studies.

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$286,348
In additional monthly revenue generated

How We Drove $286K Monthly For G FUEL

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1.6% -> 9.52%
Overall conversion rate

How We 6x'd Hyper Creative's Conversion Rate

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ready to book?

Ready For Results Like These?

Book a free 30-minute discovery call. We'll review your store, tell you where we'd focus first, and walk you through what it would take to move your numbers.

Oliver takes roughly 10–15 speaking engagements per year. Lead times of 2–3 months are preferred. Shorter timelines considered case-by-case.